PRIVACY POLICY
AKKI MAKEOVERS & ACADEMY
(Powered by City of Glams)
Effective Date: 15 May 2026
Akki Makeovers & Academy (Powered by City of Glams) (“Akki Makeovers”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, process, disclose, and protect your personal information when you visit our website, submit an enquiry, contact us through WhatsApp, Instagram, Facebook, Google, phone call, advertisements, enroll in our courses, book bridal or makeup services, or interact with us in any other manner.
This policy is prepared considering applicable privacy principles under the Digital Personal Data Protection Act, 2023 (India), GDPR, CCPA/CPRA, and general data protection practices.
- CONTACT INFORMATION
If you have any questions, requests, complaints, or concerns about this Privacy Policy or our privacy practices, you may contact us at:
Akki Makeovers & Academy
Powered by City of Glams
Address:
Plot 313, Kakrola Main Market,
Dwarka Mor, Delhi – 110078
Email:
support@akkimakeovers.in
- PERSONAL INFORMATION WE COLLECT
We may collect the following types of personal information:
A. Identity Information
Name, gender, age, date of birth, parent or guardian details where required, and other identity details voluntarily shared by you.
B. Contact Information
Mobile number, WhatsApp number, email address, postal address, city, state, and country.
C. Student / Academy Information
Course interest, selected course, batch preference, admission details, attendance records, certificate details, assessment details, fee records, communication history, and counselling notes.
D. Bridal / Makeup Service Information
Booking date, event date, venue details, service requirements, makeup preferences, package details, payment details, and communication history.
E. Payment Information
Payment confirmation, transaction reference numbers, invoice details, billing details, UPI/payment gateway details, and EMI or financing-related information where applicable.
We do not directly store full debit card, credit card, or banking details unless such data is processed securely through authorized payment service providers.
F. Communication Information
WhatsApp chats, SMS, emails, call logs, call recordings, Instagram messages, Facebook messages, website enquiries, CRM notes, and customer support communications.
G. Media Information
Photos, videos, before/after makeover pictures, bridal pictures, student practical work, testimonial videos, classroom clips, portfolio content, and social media content where consent is provided or legally permitted.
H. Website and Device Information
IP address, browser type, device type, operating system, time zone, pages visited, search terms, referral source, interaction with website, cookies, pixels, and other analytics-related information.
I. Marketing and Advertising Information
Ad clicks, landing page visits, form submissions, campaign source, conversion data, remarketing audience data, and advertising interaction information.
- HOW WE COLLECT INFORMATION
We may collect personal information through:
Website forms
Landing pages
WhatsApp Business
Phone calls
Instagram messages
Facebook messages
Meta/Facebook lead ads
Google Ads
Google Business Profile
Walk-in visits
Course admission forms
Bridal booking forms
Payment gateways
CRM tools
Email communication
Customer support interactions
Referrals
- PURPOSE OF USING PERSONAL INFORMATION
We use personal information for the following purposes:
To respond to enquiries
To provide course counselling
To process academy admissions
To manage batches and attendance
To issue certificates
To provide bridal and makeup services
To manage bookings and appointments
To process payments and invoices
To send confirmations and updates
To provide customer support
To improve our website and services
To run marketing and promotional campaigns
To show relevant advertisements
To measure ad performance
To prevent fraud and misuse
To maintain business records
To comply with legal, tax, and regulatory requirements
To resolve disputes and complaints
- LEGAL BASIS FOR PROCESSING
Where applicable under GDPR or similar laws, we process personal information based on:
Consent:
When you voluntarily submit enquiry forms, contact us, opt in for communication, or give permission for media/testimonial use.
Contractual necessity:
When processing is required to provide courses, bridal services, bookings, certificates, payments, or support.
Legitimate business interest:
For service improvement, analytics, fraud prevention, CRM follow-up, customer support, and marketing optimization.
Legal obligation:
For tax, accounting, record keeping, regulatory compliance, dispute resolution, or lawful authority requests.
- COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies, pixels, tags, scripts, log files, web beacons, and similar tracking technologies.
We may use tools such as:
Google Analytics
Google Tag Manager
Google Ads conversion tracking
Meta/Facebook Pixel
Instagram/Facebook advertising tools
Remarketing and retargeting tools
These tools help us:
Understand website traffic
Improve user experience
Measure campaign performance
Track conversions
Show relevant ads
Improve our services
You may control or disable cookies through your browser settings. However, disabling cookies may affect website functionality.
- BEHAVIOURAL ADVERTISING
We may use your personal information and website interaction data to provide targeted advertisements or marketing communications that may be relevant to you.
This may include advertising through:
Google Ads
Facebook Ads
Instagram Ads
Meta advertising platforms
Remarketing campaigns
You may opt out of certain targeted advertising through the respective platform settings, such as Google Ads settings, Facebook ad preferences, or browser/cookie controls.
- WHATSAPP, CALLS AND CRM COMMUNICATION
When you contact us through WhatsApp, phone call, Instagram, Facebook, website forms, or any other communication channel, we may store and process your communication details.
Calls may be recorded for:
Quality monitoring
Counsellor training
Customer support
Dispute resolution
Fraud prevention
Service improvement
WhatsApp messages and CRM records may be stored for follow-up, service continuity, admission counselling, booking support, and customer relationship management.
- STUDENT AND BRIDAL MEDIA CONSENT
As a makeup academy and bridal makeup service provider, we may create photos, videos, before/after images, classroom clips, student work content, bridal transformation content, and testimonials.
Such media may be used for:
Portfolio
Website
Social media
Advertising
Educational demonstrations
Student work showcase
Client testimonials
Promotional campaigns
Where legally required, we will obtain consent before using identifiable media content for public promotional purposes.
You may contact us at support@akkimakeovers.in for concerns related to media usage.
- SHARING OF PERSONAL INFORMATION
We may share personal information with trusted third parties where necessary for business, service, legal, or operational purposes.
This may include:
Website hosting providers
CRM providers
Payment gateways
Banks and payment processors
Google Analytics
Google Ads
Meta/Facebook/Instagram advertising tools
WhatsApp Business service tools
Email or SMS providers
Professional advisors
Legal consultants
Accountants
Certificate or training partners
Government or legal authorities where required
We do not sell personal information in the traditional sense.
- PAYMENT PROCESSING
Payments may be processed through banks, UPI, payment gateways, EMI partners, or other authorized payment service providers.
Payment providers may collect and process payment-related information according to their own privacy policies and security standards.
We may retain payment confirmations, invoice records, transaction references, and booking or admission payment history for accounting, tax, operational, and dispute resolution purposes.
- INTERNATIONAL DATA TRANSFERS
Some third-party service providers such as Google, Meta, hosting providers, CRM tools, or analytics platforms may process data outside India.
Where required by applicable law, reasonable safeguards may be used for such transfers.
- DATA RETENTION
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention may depend on:
Nature of service
Legal requirements
Accounting requirements
Tax records
Student certification records
Dispute resolution
Customer support
Marketing opt-out records
Business operational needs
Examples:
Enquiry records may be retained for follow-up and marketing purposes.
Student admission records may be retained for academic and certificate administration.
Payment records may be retained for tax and accounting compliance.
Call recordings may be retained for quality and dispute management.
Media content may be retained until consent is withdrawn where feasible and legally applicable.
- DATA SECURITY
We use reasonable technical, organizational, and administrative safeguards to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
However, no electronic transmission or storage system is completely secure. Therefore, we cannot guarantee absolute security.
- USER RIGHTS
Depending on your location and applicable law, you may have the right to:
Access your personal information
Request correction
Request deletion
Withdraw consent
Object to processing
Request restriction of processing
Request data portability
Opt out of marketing
Raise a grievance or complaint
To exercise these rights, contact us at:
support@akkimakeovers.in
- DPDP ACT RIGHTS – INDIA
For users in India, rights may be available under the Digital Personal Data Protection Act, 2023, including:
Right to access information about personal data processing
Right to correction
Right to erasure
Right to grievance redressal
Right to withdraw consent
Right to nominate another person where applicable
Requests can be sent to support@akkimakeovers.in.
- GDPR RIGHTS – EUROPEAN USERS
If GDPR applies to you, you may have rights including:
Right of access
Right to rectification
Right to erasure
Right to restriction
Right to object
Right to data portability
Right to withdraw consent
Right to lodge a complaint with a supervisory authority
- CCPA / CPRA RIGHTS – CALIFORNIA USERS
If CCPA/CPRA applies to you, you may have the right to:
Know what personal information is collected
Know the purpose of collection
Know categories of third parties with whom data is shared
Request deletion
Request correction
Opt out of sale or sharing where applicable
Not be discriminated against for exercising privacy rights
We do not knowingly sell personal information in the traditional sense. However, some advertising or analytics technologies may be considered “sharing” under certain privacy laws.
- MINORS
Our website and services are not intended for individuals below 18 years without parent or guardian involvement where legally required.
If we become aware that a minor has provided personal information without required consent, we may delete such information upon valid request.
- THIRD-PARTY LINKS
Our website or communication channels may contain links to third-party websites, social media platforms, payment gateways, or external services.
We are not responsible for the privacy practices, policies, or content of third-party websites or platforms.
- AUTOMATED PROCESSING AND PROFILING
Advertising and analytics platforms may use automated tools to classify users into audiences based on behaviour, interest, location, or interaction data.
This may be used for:
Ad optimization
Remarketing
Audience targeting
Campaign performance analysis
- DO NOT SELL OR SHARE PERSONAL INFORMATION
We do not sell your personal information in the traditional sense.
However, certain cookies, pixels, and advertising tools may share limited data with advertising platforms for analytics, remarketing, or personalized advertising.
Users may manage such preferences through browser settings or platform-level ad settings.
- DATA BREACH RESPONSE
In case of a data security incident, we may investigate the matter, take appropriate corrective action, and where legally required, notify affected users or authorities in accordance with applicable laws.
- MARKETING COMMUNICATIONS
We may send you updates, offers, course details, batch information, bridal service offers, reminders, or promotional messages through WhatsApp, SMS, email, phone call, or social media channels.
You may request to stop receiving promotional communication by contacting us or using opt-out options where available.
- GRIEVANCE REDRESSAL
For privacy-related complaints, requests, or concerns, please contact:
Email:
support@akkimakeovers.in
Address:
Akki Makeovers & Academy
Powered by City of Glams
Plot 313, Kakrola Main Market,
Dwarka Mor, Delhi – 110078
We will make reasonable efforts to respond within a reasonable time as required under applicable law.
- GOVERNING LAW
This Privacy Policy shall be governed by the laws of India.
Any disputes shall be subject to the jurisdiction of courts and authorities in Delhi, India, unless otherwise required by applicable law.
- CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.
The updated version will be posted on our website with the revised effective date.
- FINAL DECLARATION
By using our website, contacting us, submitting enquiry forms, communicating through WhatsApp or social media, enrolling in our academy, booking our services, or interacting with us, you acknowledge that you have read and understood this Privacy Policy.
